New feature makes finding an apartment easier than ever

DENVER--(BUSINESS WIRE)-- UDR, Inc. (NYSE: UDR), a leading multifamily real estate investment trust (REIT), today announced an upgrade to its industry leading mobile web service platform. The Company's existing mobile apartment reservation/hold tool now features an option that allows apartment prospects to complete its standard rental qualification process via their smartphones.

"Smartphones are becoming more like personal computers and their owners are relying on them now more than ever before," said Steve Taraborelli, vice president of sales and marketing, UDR. "We're excited about this enhancement because it streamlines the approval process for individuals who are interested in renting a UDR property. This new feature adds another level of convenience for both the customer and UDR."

UDR's mobile technology provides apartment seekers with the ability to view its entire inventory of apartments by state, city, region, and price all while on the go. Its enhanced apartment reservation/hold tool allows prospects to choose a move-in date, view floor plans, and get up-to-date pricing.

About UDR, Inc.

UDR, Inc. (NYSE:UDR), an S&P 400 company, is a leading multifamily real estate investment trust with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. As of September 30, 2009, UDR owned 45,249 apartment homes and had 1,657 homes under development. For over 37 years, UDR has delivered long-term value to shareholders, the best standard of service to residents, and the highest quality experience for associates. Additional information can be found on the Company's website at www.udr.com.

    Source: UDR, Inc.