DENVER--(BUSINESS WIRE)-- UDR, Inc. (NYSE: UDR), a leading multifamily real estate investment trust (REIT), today announced the availability of new apartment search applications (app) for BlackBerry, Palm Pre, Android and iPhone. In addition, UDR also released an industry-first custom designed augmented social reality apartment search app that integrates the social aspect of content sharing and apartment search.

UDR's BlackBerry, Palm Pre, Android and iPhone apartment search app provides users with the ability to:

    --  Check apartment pricing that is updated daily
    --  View a large assortment of apartment photos, amenities and floor plans
    --  View how many apartments are available for rent
    --  Reserve and place a hold on an apartment
    --  Access GPS mapping and directions to find UDR communities
    --  Call any apartment location 24/7 and talk to a live person

UDR's augmented social reality apartment search app enables personal interaction with UDR apartments, local surroundings and the users social peer groups using Twitter which has never been done before using AR technology.

"Our ability to allow prospects to locate UDR apartments using different devices such as pc's, laptops, cell phones and smartphones ultimately increases our website traffic, which in turn increases our lead stream," said Steve Taraborelli, Vice President of Sales and Marketing for UDR. "The future of apartment social media networking will be utilizing technology that fosters customer interaction on a more intimate level. Our new augmented social reality apartment search application provides this opportunity to our customers and prospects today."

Features of UDR's Augmented Social Reality Apartment Search Application

Built-in Twitter Functionality - users can send a Tweet directly to Twitter.

Map Sliding - the user can manually slide the map to any where they desire. The AR app pulls up local information that is feed by Yahoo Local and performs as if the user was actually standing there.

Social Self-Publishing - Users can create and edit their own comment markers at any location to leave virtual notes and documentation for others to view about the UDR apartment community and other local businesses such as restaurants, theaters and other entertainment venues.

Map View Button - Displays Google Maps view of the markers relative to the real-time user position.

Scan Code Button - Has built-in tag reader functionality to process common codes such as bar codes or QR codes which takes the user to a website, video, or coupon just by hovering their mobile device camera over the bar code.

Full Access to Social Networking - Seamlessly integrates UDR apartment homes, promotions, interests, and specials into the apartment searchers daily lives.

"We are focused on pioneering new ways to reach prospects more efficiently by using mobile and web technology, in order to make the apartment searching process more accessible and convenient for our future residents," said Steve Taraborelli.

UDR currently has a website for WAP and iPhone users and downloadable apps for iPhone, Android, Palm Pre and BlackBerry in addition to its one-of-kind Android/iPhone augmented social reality apartment search app.

With the addition of its new smartphone apartment search app, UDR continues to position itself as the leading provider of innovative mobile apartments for rent search products for the multifamily housing industry. The apps are currently available for free at UDR's mobile download page

http://www.udr.com/apartment-information-pages/mobileapplication

About UDR, Inc.

UDR, Inc. (NYSE:UDR), an S&P 400 company, is a leading multifamily real estate investment trust with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. As of December 31, 2009, UDR owned 45,913 apartment homes and had 1,415 homes under development. For over 37 years, UDR has delivered long-term value to shareholders, the best standard of service to residents, and the highest quality experience for associates. Additional information can be found on the Company's website at www.udr.com.

    Source: UDR, Inc.